Shipping Deadline


Sunday December 14th is the last day to place online orders to guarantee delivery by the 24th!

(For US orders only)


Curator's Cube


WATERCOLOR a new exhibition of paintings by Serena Mitnik-Miller at Curator's Cube in Tokyo. 
In conjunction with the art exhibition, a General Store pop-up will be featured on the 2nd floor.

If you're in Tokyo, please stop by! 

October 11th - 26th

MOCIUN Trunk Show in Venice

Full MOCIUN jewelry collection and one of a kind pieces!

Please join us next Saturday at General Store Venice for MOCIUN Trunk Show

August 9th from 12-6PM

Book Signing & Slideshow

Please join us on Saturday, June 21st at General Store Venice for Leslie Williamson's latest Modern Originals book signing and slideshow. Hope to see you there!

7-9pm (Slideshow will be at 8pm)

1801 Lincoln Blvd @ Superba

Sandal Making Workshop


Our class in May was so fun, we decided to host another workshop!

In this class you'll learn how to make your own sandals from scratch! Stacked-leather heels, all vegetable-tanned leather, brass nails. Make patterns based on some tried and true basics, cut the leather straps and upper pieces, trace feet and cut soles, attach and combine all the layers with glue and nails. After being sanded-down by Rachel Sees Snail Shoes you will have them to wear, love, and boast about! Sandal-making is a great way to dip a toe into DIY shoemaking!

Sunday June 15th, 12-6pm
at General Store San Francisco

Space is limited, so sign up soon by emailing