About Us

General Store was founded in 2009 as a collaboration between Mason St. Peter and Serena Mitnik-Miller with encouragement from our friends and neighbors in the outer sunset of San Francisco. In 2012, the opportunity to open a new location in Los Angeles with our friends, Hannah Henderson and John Moore presented itself. Extending the family to Los Angeles was a natural step for General Store to expand and grow our family. Our goal is to bring thoughtful, functional design to our local community and abroad. General Store has grown to become an arbiter of beautifully well-imagined works from the creative minds of individuals who make what we offer. Our family is now an extended group of visionaries who are the best at what they do. Our San Francisco store features a warm and welcoming garden gathering space, be sure not to miss it. Our Venice location's ample interior volume will hold a place in your imagination long after you’ve left us, which is why we know, we’ll see you again very soon. Until then, we wish you well.