About Us

General Store is a collective design community originally founded by Serena Mitnik-Miller and Mason St. Peter. Our first store opened in San Francisco in 2010. In 2012, we added a new location in Venice Beach with partners, Hannah Henderson and John Moore. General Store features carefully curated items from both new and vintage sources. Local Artisans and Craftspeople contribute to the mix of furniture, clothing, tools, plants, household items, books, jewelry, cards and small treasures, a little bit of everything useful. Stop by for a visit!