About Us

General Store is an arbiter of beautifully well-imagined works from the creative minds of many inspiring craftsmen, bringing thoughtful, functional design to our local community and abroad. 

With encouragement from friends and neighbors in the Outer Sunset neighborhood of San Francisco, our first store was founded in 2009 as a collaboration between Serena Mitnik-Miller and Mason St. Peter. In 2012, we opened our second location in Los Angeles with our friends Hannah Henderson and John Moore, as a natural step in growing our family and adding to our offering of visionaries and creatives. 

In keeping with the community and landscape, our San Francisco store features a warm and welcoming garden gathering space. Our Venice location's ample interior volume will hold a place in your imagination long after you’ve left us, which is why we know we’ll see you again very soon. 

Until then, we wish you well.